Retail Asia Expo 2017 Presents the Future of Retail – The Connected Shopper Experience

HONG KONG, June 9, 2017 /PRNewswire/ — Many traditional retailers are staking their futures on omni-channel retailing to cater to a new generation of connected shoppers. Providing a seamless shopping experience in brick-and-mortar stores, combined with a variety of digital channels, is now a must to engage customers. The Connected Shopper Experience is the key for retailers to leverage their store assets and create that unique and highly sought-after destination shopping experience.

Together with leading retail industry partners, the 9th annual Retail Asia Expo is set to return on 13 to 15 June 2017. Retail Asia Expo showcases the latest products and solutions helping retailers to stay ahead of the evolving retail experiences and the increasing demands of the connected shopper.

It’s anticipated that more than 9,000 retailing professionals and over 180 exhibitors will come together at this years’ Retail Asia Expo. A combination of awards, seminars, exhibitions and networking opportunities make this a must-attend event for all those interested in the future of retail.

Stuart Bailey, Managing Director of Diversified Communications, organiser of Retail Asia Expo, said: “Today’s retail environment is more complex and competitive than ever, only retailers who adapt will survive and only retailers who put their customer’s needs at the centre of their strategy will flourish”.

Walk Through Customer Mindsets with the Retail Asia Trend Trail

Making its exciting debut in 2017 is the Retail Asia Trend Trail. Created in association with our partner, leading retail and brand consultancy, FITCH, the Trend Trail is a one-of-a-kind exhibition experience. It identifies four universal shopper ‘mindsets’, each characterising the behaviours of shoppers across the world. Shoppers can exhibit any one of these four mindsets at any given moment, often switching from one to another in an instant, depending on the particular shopping mission and the stimuli around them. As visitors walk through the Trend Trail, they’ll discover solutions directly targeting their customers’ needs.

Dreaming: In this mind state, shoppers actively look for new ideas and inspiration. They don’t yet have fully defined needs and wants, and skip between categories and brands to find inspiration or learn something, and have fun while doing it.

Exploring: Here, the shopper is open-minded but has a category-specific purchase intent. They may have a few options in mind but are open to suggestions to be influenced. They are looking to browse easily, find more information and narrow their choices down.

Locating: In this mind state, shoppers look for a specific brand, product or service. They are often replenishing their usual stock, or already know the specific item they are looking for. They want things to be easy to find, welcome timely and relevant reminders, and want to feel reassured that they are making the right choice when it comes to things like price.

Achieving: Is the practical conclusion of the shoppers journey– how they complete the transaction, the method of delivery and culminating in achieving the goal of delivering/acquiring the target of their desire.

Through a series of exhibits including the very latest technology, visitors will enter the Expo through the Retail Asia Trend Trail’s inspirational journey.

60+ FREE Seminars on Technology, Design and Marketing in Retail

More than 60 FREE seminars will be held during the Expo, which cover the hottest industry topics, including an interactive shopping experience, e-commerce market entry for India, Indonesia and Malaysia, and how to boost higher sales growth with big-data. Industry-leading speakers include representatives from Baidu, Google, Intel, Malherbe Design and Benoy to name a few.

Cross Border eCommerce Trends and Website Awards

Leading global eCommerce platforms such as Amazon,, Walmart will be at the Expo to discuss their marketplaces and evolving trends. Driven by retailer demand and growing cross-border eCommerce, Retail Asia Expo is uniting the industry’s most influential eCommerce platforms to explore the world’s latest retail trends and develop new business opportunities in this dedicated zone.

To recognise retailers that have raised the bar for user experience and achieved phenomenal sales growth, Retail Asia Expo will have the Top 10 eCommerce Website Awards Presentation Ceremony on 13 June, in partnership with GS1 Hong Kong. Speaking of the awards, last year’s winner of the Top 10 eCommerce Website Award, Genevieve Chow, Development & eCommerce General Manager at Chow Sang Sang said, “It’s not all about sales, but the enhancement of brand awareness and customer engagement. What we see is that our online retailing platform is really able to improve the shopping experience for our customers, which is always what we want to achieve”.

Explore Innovative Retail Solutions in the Startup Zone

Bringing an extra burst of creativity to the floors of Retail Asia Expo, this all-new zone acts as a launchpad to educate, inspire and to showcase innovative products, services and great ideas. Retailers and investors can be first to see the hottest new solutions and uncover the trends that are gaining traction.

Recognising Industry Leaders with High-Profile Awards

On the evening of 13 June, the 2017 Hong Kong Retail Industry Trade Awards will be presented at the Retail Asia Expo Gala Dinner. The awards celebrate innovative leaders and their contribution to Hong Kong’s retail sector in three categories: Industry Super Retailer, Young Retail Brand, and Community Retailer.

A Co-located Conference for Retail Industry Leaders

Held alongside Retail Asia Expo from 13-14 June, the Omni-Channel Retailing Conference is a platform for industry leaders to discuss strategies and share best practice and insights.

Keynote speaker, Julie Mathers, is CEO and Founder of Flora & Fauna, Australia’s largest vegan beauty and lifestyle store with growth of 500% year-on-year. Flora & Fauna was shortlisted as a finalist for Responsible Retailer of the Year in 2017 and Julie was recently recognised as one of the Top 50 People in Australian eCommerce. At the conference, Julie will tell us about how Flora & Fauna focuses on relationships for greater margins and builds customer advocacy through values and ethics. Other international speakers at the conference include:

  • Mr. Giovanni Cirillo, Ecommerce Director I.T Apparel, China
  • Mr. Zaheer Nooruddin, Head of Digital Transformation, Shiseido Hong Kong Ltd.
  • Mr. Giovanni Musillo, Head of Brand Acquisition, Zalora
  • Mr. Henry Bott, Head of Digital, Swire Properties
  • Mr. Anson Bailey, Head of Consumer Markets, ASPAC, KPMG China

Retail Asia Expo 2017 and the Omni-Channel Retailing Conference will be held at the Hong Kong Convention & Exhibition Centre from 13 to 15 June and 13 to 14 June, respectively. For more information about the events, please visit:

Media Enquiries:

Niko So

Marketing Executive

Tel: +852 3958 0529


Visitor Enquiries:

Noiz Chu

Senior Marketing Executive
Tel: +852 3958 0523
Email :

Exhibiting & Sponsorship Enquiries:

Jeong Lee

Event Director
Tel: +852 3958 0550
Email :

About Retail Asia Expo

Retail Asia Expo is an annual trade show and conference catering to retailers in Asia Pacific. The award-winning exhibition consists of two focus areas: Retail Technology and Retail Design & In-Store Marketing. The Expo showcases solutions from over 180 local and international exhibitors and provides plenty of networking opportunities including seminars, a gala dinner, a cocktail reception, and retail awards. In 2016, the show attracted 8,633 visitors from 60 countries, representing over 3,300 companies and organisations.

About Diversified Communications

Diversified Communications ( is a leading international media company providing market access, education and information through global, national and regional face-to-face events, digital products and publications. Diversified serves a number of industries including: food and beverage, natural and organic, healthcare, commercial marine, technology and business management. Based in Portland, Maine, USA, Diversified has divisions in the Eastern United States, Australia, Canada, Hong Kong, Singapore and the United Kingdom. In Hong Kong, Diversified Communications organises a growing portfolio of trade exhibitions and conferences including Restaurant & Bar Hong Kong, Seafood Expo Asia, Natural & Organic Products Asia, Retail Asia Expo, Omni Channel Retailing Conference, HR Summit & Expo Hong Kong, Learning & Teaching Expo, and Asia-Pacific International Conference. All the events embrace an established relationship with key suppliers and buyers in different industries.

SOURCE Diversified Communications Hong Kong